It turns out that explainer videos can be great assets for modern businesses especially the ones that are focused on the online market. This is a fact that many prospective and existing business owners know. However, what many people can’t tell is what makes an explainer video good. In other words, they don’t know how to make an explainer video that will be truly successful. In case you have any dilemmas, keep reading our article.
What do you want to share?
The latest reports have shown that the majority of explainer videos are between 60 and 90 seconds long. This is not something that is happening by accident. Numerous surveys have shown that modern consumers make their decision whether they want to watch the explainer video to the end in the first 10 seconds. The most effective explainer videos are doing their best because they are able to keep the viewers’ attention from the start. After that, they develop the video fast and get straight to the point. So, before you start making an explainer video, make sure that you know what you are trying to achieve with it.
Think about the appearance
For many years, web designers were focused on creating rich content. We had websites that were burdened with tons of text, many images, flashy elements and more. Today, even though the Internet is faster and we have more powerful devices, the most successful websites are the ones that have less content. Explainer videos fit in perfectly with this story because they are not very long and don’t take much space. It’s also very simple for any visitor to share an explainer video via email, blog or social media.
Besides that, explainer videos today are featuring eye pleasing content like unusual animations. Of course, this doesn’t mean that you should forget about the story and create a video that has only incredible visuals.
Think about the audio elements
When someone mentions an explainer video, we usually think about the animations or the visual aspect of this marketing tool. But, the fact is that you cannot create an effective explainer video without using adequate sounds and music. In many cases, businesses use voiceover experts to tell their story. If you are planning something like this, you should make sure that the video and audio elements are synched well.
Hopefully, this short how-to guide will help you understand how to make explainer videos.